First Look: The Avengers Poster

I'm really excited for The Avengers. I've been excited since Marvel made their intentions clear at the end of Iron Man a few years ago. I'm excited that genre-nerd extraordinaire Joss Whedon is at the helm. I'm excited that I only have to wait a few more months until it's released.

What I'm not excited about is this poster:

The Avengers is about a disparate group of superheroes uniting to fight a common enemy. But you'd never know that by the poster. It doesn't seem like the Avengers are fighting the same battle, let alone in the same movie. None of the characters are even looking in the same direction. I'm no graphic artist, but even I can tell a haphazard cut and paste job with no unifying theme. It looks like the poster was done by a fanboy with Photoshop from the depths of his parent's basement.

Before we all get too worked up over it, let's remember that a bad poster doesn't mean a bad movie:

And there are times when a good poster does a nice job of covering up a cinematic train-wreck:

So here's hoping that when it comes to The Avengers, the poster isn't giving us the first taste of what's in store. But one would have thought Paramount's marketing department would have spent a little more than half an hour to craft the poster of one of the year's biggest blockbusters.

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